Nicole Miller Manayunk is a privately-owned women’s clothing boutique located in Philadelphia.
In April of 2020, the boutique began transitioning from a brick-and-mortar / trunk show business model to expanding their digital efforts. As the primary digital marketing coordinator, I was responsible for all e-commerce and web operations in addition to e-mail and content marketing. Here’s a look at some of my projects:
Shopify Rebrand
During my time at Nicole Miller Manayunk, I significantly grew a brand new e-commerce platform through comprehensive management of all digital operations—including web development, product management, image post-processing and technical maintenance.
Squarespace
I also managed the boutique owner’s business website, hosted on Squarespace. I developed, maintained and updated website content on a regular basis—successfully reinforcing communication and engagement with her clients and following during an unprecedented period of social distancing.
Email + Content Marketing
Additionally, I was in charge of the development, creation and execution of all email marketing efforts. Many of my campaigns were content-centric. I utilized Adobe Creative Suite to create graphic assets, and Mailchimp as an ESP.
