OUR LEGACY is a fashion brand based in Stockholm, Sweden founded in 2005
by Jockum Hallin, Cristopher Nying and Richardos Klaren. Their collections of men’s and women’s ready-to-wear are characterized by recognizable silhouettes constructed from custom-developed fabrics and repurposed materials.
In March 2019, OUR LEGACY opened a womenswear store adjacent to their menswear store located at 1 Silver Place in London. Across the board, the brand image is minimalist and sophisticated with an emphasis on quality fabric and clean shapes. The aesthetic of their brick and mortar stores adhere to this refined minimalism by utilizing industrial materials such as stainless steel and concrete.
My vision of the window display for the womenswear space preserves some of OUR LEGACY’s existing visual merchandising elements—including their understated storefront signage and opaque white vinyl curtains. To adhere to their distinct brand image, the window display will be simple while still conveying the subtle eccentricities of OUR LEGACY.
Store Facade
Store Facade
Concept
Empty Window
Window Display I
Window Display II
|
Aluminum Craft Wire |
£29.97 |
|
Loft
Ladders |
£103.98 |
|
Heavy
Duty Chains |
£29.99 |
|
Glass
Mirrored Cubes |
£75.74 |
|
Heavy
Duty Ceiling Hooks |
£17.98 |
|
Ceiling
Hooks |
£5.99 |
|
Teddy
Bears |
£67.80 |
|
Window
Decal |
£39.74 |
|
Total |
£371.19 |